The book focuses on how modern marketing systems, despite increased automation, data access, and platform expansion, are ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

Jessica Marie is the Founder and CEO of Omnia Strategy Group, a consultancy guiding tech companies on their journey to market leadership. In the timeline of corporate evolution, few roles have ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

A newly released business book, The Human Rules of Digital Marketing That Work, argues that the issue lies not in creativity ...

The world of marketing technology, or MarTech, is expanding at astonishing speeds. From 2011 to 2023, the number of MarTech solutions available grew an incredible 8620% – surging from just 150 options ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and trends to decide how to reach the right audience at the right time. With ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

Despite a high correlation between a strong CEO-CMO relationship and business growth, there remain several disconnections between the C-suite functions, per a new survey by McKinsey & Company. The ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--Similarweb today announced that it has been recognized as a leader in the Modern Marketing Data Stack 2025: How Leading ...