Ever wonder how those scratch and sniff stickers manage to pack a punch of aroma into what looks like ordinary paper? The technology behind it is deceptively clever, and has been used everywhere from ...

Ever wonder how those scratch and sniff stickers manage to pack a punch of aroma into what looks like ordinary paper? The technology behind it is deceptively clever, and has been used everywhere from ...

Back in April, the media jumped on a story that, even for a city like New York, seemed too outrageous to be real. And yet it was-perhaps too real. To promote its new Coco Vanilla scent, women's ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: LOLA MullenLowe You might think that billboard advertising is just a visual marketing ...

Stop and smell the…armpits? Personal care brand Billie is asking New Yorkers to make a pit stop when they see their posters for a scratch-and-sniff experience. From now through Friday, May 16, ...

France’s postal service is expected to raise quite a bit of dough after releasing a brand new scratch-and-sniff stamp that smells like a baguette with just over two months to go until the 2024 Olympic ...