Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google is rolling out updates to Search and Discover that introduce AI-powered features, improved navigation, and a new option to collapse ads. While users can now hide sponsored results, the “Sponsored” label will remain visible as they scroll — making ads persistent even when collapsed.

Search is converging with multimodal AI. Google's VP of Product explains the three pillars underpinning the next generation of search.

ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon.

Cloudflare CEO Matthew Prince is urging regulators to rein in Google’s AI practices, arguing the tech giant’s dominance in search gives it an unfair edge in the AI race.

In a lawsuit filed on Wednesday, Reddit accused an AI search engine, Perplexity, of conspiring with several companies to illegally scrape Reddit content from Google search results, allegedly dodging anti-scraping methods that require substantial investments from both Google and Reddit.

Users in the US can now shop for products using natural language descriptions and reference images.

Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be over?