Download this paper to find out to how to take a truly omnichannel approach and mitigate back-office integration issues. The sharpest marketing minds out there realise that you don’t decide to ‘do’ ...

In 2024, the golden trifecta for B2B marketers comprises leveraging technology, tailoring content and embracing a human-centric approach. Amid the dynamic landscape of innovative technology and ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Creating the many types of content needed for large-scale B2B campaigns often results in marketers juggling dozens of tools. This makes it difficult to ensure cohesive messaging across their emails, ...

(Ad) Marketing trends are constantly evolving. Changes in technology and business practices affect how companies target and convert new customers, and marketers need to stay on top of the innovations ...

B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of creative’ category show the biggest year-on-year jump, with budget allocation ...

When I started out in industrial marketing in the late 70s, both the sales funnel and the marcom tools needed for it were few and far between — and relatively simple. We created a trade journal print ...

B2B marketing has entered a new era, requiring new tools and approaches, according to the legendary copywriter Bob Bly. Back in the 1970s, “We created a trade journal print ad offering a free color ...

During times of economic uncertainty, there is increased pressure on budgets and a need to do more with less. This can sometimes lead advertisers to pull back. There is no denying the challenges ...