CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

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Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

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In 2026, loyalty programs are transforming from basic points systems into personalized, experience-rich platforms that strengthen customer relationships. Brands are blending promotions with loyalty ...

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Lowe’s has revealed key elements of its 2025 Total Home Strategy, including the initial launch of a third-party online marketplace and loyalty program enhancements that will bring its DIY and ...

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...