Early in my marketing career, I worked with a man I’ll call Mike. Mike was old school. He approached online marketing like it was a branch of traditional advertising. As a result, the marketing ...

LinkedIn ranks social media and digital marketing in the top three of the most in-demand skills for marketing professionals in 2023. The University of Delaware Division of Professional and Continuing ...

This online marketing and communications specialization takes a critical look at digital advertising tactics for small businesses. You will learn how to generate and launch ad campaigns on small ...

These explanations make me cringe because, while they might be part of a plan, they grossly oversimplify the deeper and more complex concepts behind a truly effective marketing strategy. In order to ...