Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

America's thirst for fuel had been on a fairly steady downward slide since its peak in summer 2005 ... until now. DALLAS — All day long, vehicles flow into Fuel City gas station on the outskirts of ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

You know you've said it. We all have. "Mmm, that looks so delicious — I want to try some!" That's because when it comes to what we eat, it's not just a matter of taste.Related video above: Doctor ...