Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Have you heard of broccoli perm? It looks what it sounds like: a fade on the sides and the crown full of curls, resembling ...

Now, Munn is the latest celeb to join in on the wave movement. Earlier this week, the actress and model decided to try this new perm style as well. The actress/model shared the full process, done by ...

Hippie perms are back in the spotlight as a major hair trend this summer. For those looking to channel a carefree yet edgy vibe, particularly one that embodies so-called “MZ power,” now may be the ...

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