Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

Ahead of the NCAA Tournament, the "official hydration partner of March Madness," Powerade has launched a new TV campaign featuring two of college basketball's brightest stars. The sports drink brand ...

The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a revamped ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...