They say a picture is worth 1,000 words, but what if you didn’t need to choose? Whiteboard animation videos are an essential tool for marketers trying to convey complex ideas in a compelling way — ...

In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

Opinions expressed by Entrepreneur contributors are their own. Not that it happens often, but sometimes the product itself is the marketing. And in those rare cases, businesses thrive without ...

It happens all the time: Businesses begin preparing their latest product, service, or program offering, and they're so focused on getting it out there that they miss the opportunity to build market ...