It seems many companies now believe that great innovation is today’s best marketing strategy. CEOs have become exceptionally ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are ...

Consumers are more likely to choose a higher-priced item when it's correlated with messages that emphasize an increase in the ...

Marketers have long used science claims to sell consumer products ranging from shampoo to sound systems. But new research shows that if the product being sold is associated with indulgence or pleasure ...

This as-told-to essay is based on an interview with Sarah Teng, a former global product marketing manager for TikTok. It has been edited for length and clarity When I first started working for TikTok ...

Researchers have found that including the words “artificial intelligence” in product marketing is a major turn-off for consumers, suggesting a growing backlash and disillusionment with the tech — and ...

Answer: We can illustrate the problem you face by trying to answer the following real-life questions: Can Sony position the Playstation 2 as a computer, with game characteristics, rather than position ...