Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

When it comes to creating content for digital consumption, more and more companies are turning to video solutions to help them achieve their goals. There has even been a notable increase in customer ...

After being uncharacteristically flat-footed in reacting to the auto industry’s seemingly unquenchable demand for new crossovers, the Volkswagen brand is investigating a raft of new softroader models ...

Chrysler’s boat-tail Crossfire that debuted as a concept car at the North American International Auto Show in Detroit in January will become a production car, according to Wolfgang Bernhard, chief ...