At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Two AI-powered solutions redefine how 2,000+ specialist medical publishers and healthcare advertisers connect--securely, compliantly, and at scale. SHORT HILLS, N.J., Jan. 16, 2026 /PRNewswire/ -- ...

As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

The recent prominence of AI tools such as ChatGPT has raised questions about their utility across industries in the long term. Certainly, myriad applications have sprouted, creating everything from ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. I rfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

General Registration will open soon. You can access early registration through Season Pass ticket sales now. Email Emily Rocca at [email protected]. The original. The world leader. This is the ...