The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...

Despite recent challenges to DE&I progress, the demand for inclusivity in digital media remains strong. Advertisers are waking up to the growing influence of underrepresented and marginalized groups ...

Why is programmatic media buying so dang complicated? Everyone new to the advertising industry asks this question. Eventually, most learn to stop worrying and love (or maybe just resign themselves to) ...

Research from Koddi suggests the appetite is strong: over 95% of media buyers are open to purchasing onsite retail media ...

The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH ...

Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...

In another effort to promote transparency in the modern day media-buying process, the Association of National Advertisers (ANA) this morning announced a new initiative that will include an "in-depth ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...

Today, (23rd October, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a ...

NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (NASDAQ: STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand ...

The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...