Forbes contributors publish independent expert analyses and insights. Expert in data-driven physical-to-digital business transformation. While it is quite natural in IT’s world view to talk features, ...

Is your marketing team struggling to stay on the same page? If so, you might need a communication plan—a tracking document that outlines the who, what, when, and how of a project's information flow ...

Data from multinational insurance company AXA suggests that almost 30% of non-technical risk driver claim dollars can be attributed to communication-related issues. Not only is this statistic ...

SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success. That means ...