For a sales promotion strategy to be successful there needs to be a plan in place. When you design a sales promotion strategy, you need to make sure that the company is getting the best return on ...

Saatchi & Saatchi`s acquisition spree has now moved the British-based business-services conglomerate into the sales promotion and design/corporate- ide ntity fields in this country. Saatchi revealed ...

The first iMac was a standout. Bright and blue with semi translucent plastic, the all-in-one computer was more reminiscent of a gumdrop than a computer. As the first major product released after the ...

Atlanta’s design industry insiders gathered for the Design+Dine event on May 14th in the Designer Workspace at AmericasMart. Betsy Riley and Lisa Mowry presented an exclusive insiders’ perspective on ...