Durée Ross is the CEO & founder of Durée & Company, a results-driven public relations and marketing agency.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Public relations ideas help save restaurants from having to spend money on elaborate advertisements. Instead of buying commercials and billboard space, spend your time and energy on free and low-cost ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An ...

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Public relations is essential for business leaders to understand in today’s fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, has expanded its suite of AI-powered marketing solutions to help professional corporations establish market ...

Whether you hire an outside firm to do public relations for your small business, or do it all in-house, being effective in public relations requires making decisions that fall within appropriate ...