With an overwhelming number of options, brands can no longer rely on paid tactics alone to stand out to today's time-starved, ...

Across industries, we consider consumer journeys that move through the purchase funnel: awareness and interest, consideration and intent, evaluation and purchase, and finally, advocacy and repeat ...

TVB today released a new study highlighting the importance of media platforms that influence consumers during the purchase decision process. Study findings confirm that linear TV remains the most ...

A new partnership involving eLEND Solutions and Orbee is designed to keep shoppers already engaged with a dealership website moving down the purchase funnel. The fintech companies highlighted the ...