The next generation of barcodes includes a heavy emphasis on QR codes and smartphone-use. Fifty years ago, on June 26, 1974, the first universal product code (UPC) was scanned at a Marsh Supermarket ...

Special thanks to Marcella Michalek, a former summer associate at Foley, for her contributions to this article. When introduced nearly fifty years ago, the Universal Product Code (UPC)—the most ...

Next year will mark 50 years since the first product barcode was scanned. The simple system of lines, spaces, and numbers has helped track inventory and scan physical product prices. But what if it ...

Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...

On 26 June, 1974, a packet of Juicy Fruit chewing gum passed through the checkout at a grocery store in Troy, Ohio, becoming the first ever item to have its barcode scanned. Within months, millions of ...