The youngin’s may not know it, but Grant Hill was one of the NBA’s leading stars with a signature sneaker to match before injuries derailed his career after just six seasons. Hill’s FILAs were an ...

Sprite has been encouraging young people to break free from convention and become more individual – by buying into the brand en masse. The July-launched “Stand Out” campaign seems to have resonated ...

LeBron James’ latest commercial for Sprite is as canny a bit of advertising strategy as you’ll see. Young people are as well-versed in and deeply aware of advertising campaigns that promoters often ...

Because NBA season is right around the corner (we promise! check out the USA TODAY Sports NBA preview content here) comes one of the first commercials you're likely to see with LeBron James this ...

During the 2023-2024 NBA season Anthony Edwards was the seventh most popular player in the league, per instagram profile visits, and it bowed well for Edwards with his debut shoe, AE1 selling out.