Don’t check out just yet. Amazon’s AI tool, Rufus, might have a better deal waiting. Consumer Investigator Rachel DePompa ...

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since ...

Today, if you want to find something on Amazon, you type words into the search bar. But Amazon says its new AI shopping assistant Rufus will change how customers find products and make decisions on ...

Forbes contributors publish independent expert analyses and insights. I cover major developments in the retail industry. Amazon introduced Rufus, a consumer chatbot which uses artificial intelligence ...

Rufus is Amazon’s new AI-powered shopping assistant, quietly tucked into the bottom-right corner of the Amazon app.

Amazon announced today the launch of an AI-powered shopping assistant it's calling Rufus that's been trained on the e-commerce giant's product catalog as well as information from around the web. The ...

The Amazon app on Android has undergone few changes, but it is now receiving a very minor facelift alongside the integrated Rufus AI shopping assistant. If you were unaware, Rufus was already rolling ...

We’re starting a few new weekly features at Lifehacker: profiles of must-have, typically free apps. We’re going to split these up by platform throughout the week, just in case you’re a Windows or ...

Rufus is a popular software used to create bootable USB flash drivers to install Windows or another operating system on a computer. It is a free and open-source utility. It is available in both ...