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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

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With the exponential growth of mobile phone adoption in the enterprise, many organizations are looking for new ways to leverage mobile technology to improve efficiency and manage communications. When ...

Studies show that 25% of businesses utilize SMS (short message service) marketing due to its efficiency and effectiveness. In a mobile-first world, the majority of customers consider texting an ...

Opinions expressed by Digital Journal contributors are their own. With the average American checking their phone once every 12 minutes, it is easy to see why SMS marketing is one of the most popular ...

If email is the darling of enterprise B2B marketers, let's call texting—short message service (SMS)—the scrappy underdog. B2B marketers love to use email, and rightfully so: Email engagement was the ...

Businesses, whether big or small, can gain a lot from mobile marketing. SMS marketing, or text message marketing, is one of the most direct ways to connect with your customers. After all, what other ...

As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...

Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize ...

TAMPA, Fla., Sept. 18, 2025 /PRNewswire/ --BOLT ON TECHNOLOGY today announced the release of Spanish Pre-Canned SMS Campaigns, a new feature within its Retention Pro communication platform that ...