Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

More than a few vague bullet points, the sales compensation plans that go above and beyond are comprehensive playbooks that guide sales reps toward superior outcomes.

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...

CEO Kecia Steelman highlighted the company's achievements in fiscal 2024, including launching 40 new brands, expanding the Ulta Beauty at Target locations, and announcing international expansions into ...

Key takeawaysStrategy is the largest corporate Bitcoin holder, with roughly 650,000 BTC on its balance sheet.The company’s model hinges on raising capital and converting it into BTC while keeping its ...