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Chang'e-6 samples reveal first evidence of impact-formed hematite and maghemite on the moon

A joint research team from the Institute of Geochemistry of the Chinese Academy of Sciences (IGCAS) and Shandong University has for the first time identified crystalline hematite (α-Fe 2 O 3) and ...
Search Engine Land

How causal impact studies work and when to use them in PPC

We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests, incrementality evaluations and geo ...