DALY CITY, CA - MAY 19: A young girl watches as a cashiers bags groceries at a Target store May 19, 2010 in Daly City, California. Target reported first quarter earnings up 29 percent to $671 million, ...

The scarcity principle can also be subtly weaponized in relationships. A partner might withhold affection, communication, or emotional availability—intentionally or unconsciously—to create a sense of ...

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You may have noticed that we’re often more drawn to someone who is harder to reach, or that we hold on tighter to relationships the moment they develop distance. This isn’t just a coincidence; it’s ...