Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and ...

Discover how AI innovations in Google Search are decoding intent, offering marketers new ways to engage consumers early in ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

Pinterest has unveiled advertising capabilities, featuring "Top of Search" ads in beta and other tools designed to optimize the visual shopping funnel. "Traditional search engines and AI chatbots rely ...

Get your Black Friday PPC campaigns in shape with platform-specific guidance, feed prep, bidding tips, and practical ...

Google and Microsoft allow you to bid on your competitor’s name within keywords (and this right has even been tested in the courts here and here.), but you cannot directly mention a trademarked brand ...