More emails are being sent today than ever before: The number sent and received is projected to reach 376.4 billion by 2025. For that reason, it's now more complicated for senders to reach their ...

Mobile marketers sit on a goldmine of first-party data, but few fully leverage it. This article outlines six segmentation tips to help you re-engage lapsed users, convert high-intent ones, and ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...

The proper management of supplier relationships is key to maintaining efficiency and driving success for your manufacturing business. It requires vigilance, collaboration, and time — that last item a ...