Marketing and Communications Manager for Creative Jar, a digital design agency based in the Thames Valley. As social media and marketing become more and more intrinsically linked, more and more ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Year-end advertising is in full swing, and 2025 planning is already underway. As marketers ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Amperity, the first AI-powered Lakehouse customer data platform (CDP), ...

Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...

Learn proven strategies to get famous on social media, boost engagement, and build your brand with expert marketing services ...

As marketers navigate an increasingly fragmented media landscape, a new global study from researcher Kantar and social-media giant Meta finds that marketing mix modeling (MMM) is more vital than ever, ...

In today’s media-saturated world, the question is not how you reach consumers, but whether they are even paying attention at all. The two products from DoubleVerify and IAS are designed to provide ...

NEW YORK, N.Y.—DoubleVerify (DV) has announced the launch of DV Authentic Attention for Social. The product will first launch with Snap, the owner of Snapchat. The new solution marks an expansion of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media has revolutionized the way businesses connect with their target audience. It ...