This is the first time a U.S. orchestra has commissioned a sonic logo, the Charlotte Symphony said. It’s from a ...

The Charlotte Symphony decided it wants a sonic logo, so it got a composer to write a seven-second piece of music for the orchestra.

When TikTok videos started to go viral on Instagram and Reddit, TikTok turned to professional sound designers to protect ...

As part of a rebranding effort, the Charlotte Symphony Orchestra commissioned a new sonic logo from composer Mason Bates.

J. Brodie Shirey is a Contributor from the United States who currently lives in York, Pennsylvania. He's just a simple man trying to make his way in the universe, but aren’t we all? Brodie is a big ...

Sonic the Hedgehog Sonic the Hedgehog's Takashi Iizuka said Sonic Adventure remakes aren't happening, but Sega just filed a trademark that's fueling hopes for a Shadow the Hedgehog revival Sonic the ...

At the centre of Domino's brand refresh is its new jingle created by Grammy-nominated artist, Shaboozey. Coined as the brand's signature "Cravemark," the new sonic tune puts the "mmm" in "Dommmino's," ...

Audio now makes up between 30% and 40% of any given Tostitos campaign – or more, depending on the KPI. The brand, owned by PepsiCo’s Frito-Lay division, is making such a big bet on audio because audio ...

The Sonic the Hedgehog fanbase is going crazy and it's about something that's rated PG. The Sonic the Hedgehog 3 movie has shared a first look at its logo and it's pointing at some exciting ...

Whether it’s a carefully crafted commercial jingle or the voice of Siri, sound can play an important role in a company’s brand identity. As more people interact with brands in digital spaces, ...

'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. The Charlotte Symphony Orchestra (CSO) and Music Director Kwamé Ryan will debut ...