As part of a rebranding effort, the Charlotte Symphony Orchestra commissioned a new sonic logo from composer Mason Bates.

At D&AD Festival last week I saw a range of talks, but one of the standouts for me was a talk by MassiveMusic on the power of sound. In this talk Ed Trotter (head of business development, Europe) and ...

LONDON--(BUSINESS WIRE)--Disney has America’s favorite sonic logo according to the new SoundOut Index, which lists the US’s Top 100 of these brief sound sequences used by organisations to create ...

We’re living a lot of our lives virtually, increasingly looking to digital channels and platforms for shopping, entertainment, and educational needs. Unsurprisingly, many people now have their first ...

Good branding is all about memory. The branding elements we use as building blocks: name, logo, tagline, and visual identity, are all designed to be remembered and tied distinctly to the specifics of ...

Chances are you can hear it in your head now. There is no question that ‘ba da ba ba ba’—five notes and syllables—has become one of the most recognizable sonic logos of all time. And it’s no accident ...

This is the first time a U.S. orchestra has commissioned a sonic logo, the Charlotte Symphony said. It’s from a ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

With the voice shopping industry set to reach $40 billion by 2022, major companies are investing not just in how their brands look, but how they sound. A few days ago, the company announced the ...