According to the Wall Street Journal, Southwest will implement a new 'WILMA' boarding process starting January 20 ...

Southwest Airlines is planning changes to its boarding process starting in January. The Dallas-based airline will adopt the ...

Southwest Airlines will overhaul its boarding with assigned seats starting Jan. 27, using the new "WILMA" method that boards ...

Southwest Airlines caused a stir earlier this year when the company announced it was doing away with its popular open seating ...

Here are some of the ins and outs of Southwest’s new boarding system.

After 50 years of offering open seating, Southwest Airs will switch to assigned seating in January 2026. Starting in January, Southwest passengers will be boarded in eight […] ...

First came assigned seats. Then checked bag fees. Up next: a move to traditional boarding groups. Southwest Airlines is reversing course on yet another key promise it made in the not-so-distant past.

Southwest Airlines has taken delivery of its first Boeing 737 MAX with an updated cabin featuring new seats with in-seat ...

Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its brand identity.

Because of Southwest’s snooze-you-lose boarding procedure, the awkwardness of searching for a seat skyrockets the closer you are to the end of the queue. All the “good” seats will be snatched up—not ...