Too much starch is bad for your health, but it's potentially lethal for your pants. I'm assuming, of course, that you, as a proud South Texan, have at least one favorite pair of Levi's or Wranglers.

I am not familiar with this aberrant trend. It doesn’t sound like a cowboy look to me. I wouldn’t want to spend time in the saddle after fortifying my dungarees with a whole can of starch. Maybe it’s ...

Cowboys take great pride in their jeans. Many have them professionally cleaned, starched, and with a perfect crease down the leg. “It looks good,” explains Travis Reay, an Alberta, Canada-based steer ...

Laundry starch isn’t generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with VF Corp.’s Wrangler jeans to woo rodeo fans at the ...