So you’ve come up with an idea for a business and made the courageous decision to strike out on your own. You’ll get to work on your terms, become your own boss, and hopefully turn a profit by doing ...

In my grad school days, in a writing course, one professor—a Pulitzer Prize winner—made it clear: before we crafted a single word, we had to complete a story plan. It was a non-negotiable step. The ...