Nike’s swoosh has officially landed on the front of every Major League Baseball team’s uniforms, and many of the league’s fans are predictably not happy about it. Uniforms that have gone unchanged for ...

Despite just releasing a six-shoe collaboration as part of its multi-brand "While You Were Sleeping" collection this year, A Ma Maniére has another sneaker project ...

Nike's Web3 community platform .SWOOSH has teamed up with popular online multiplayer game Fortnite to offer a virtual experience that will reward players with digital sneakers. This brings a massive ...

It’s been a few years since Nike introduced its .SWOOSH platform, and it’s quickly become one of the brand’s most exciting lines. Introduced initially as a Web3-based platform and evolving to be a ...

Nike is taking one step further into the metaverse today with the debut of .Swoosh, a new platform that will be the home to the sportswear brand’s virtual footwear, apparel, and accessories. Nike ...

Global sportswear brand Nike will soon release its first non-fungible token (NFT) sneaker collection on its recently launched .Swoosh platform. The virtual sneaker, called Our Force 1 (OF1), is a play ...

Nike is breaking brand guidelines by turning its Swoosh logo on its head to celebrate the growth of women’s soccer. The Swoosh logo will be rotated upward on third kits for men’s and women’s teams in ...

You could make an argument for the interlocking "NY" of the New York Yankees, or the blue star on the sides of the Dallas Cowboys' helmets, but unlike the logos of sports teams, the Nike swoosh is ...

Nike's interest in the blockchain extends beyond buying a digital collectibles startup. The apparel maker has introduced ".Swoosh," a blockchain-based platform that will let members collect and ...