Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a splash. It was the top diet beverage in the U.S. until Diet Coke entered ...

Starting in July, ads in the App Store's Today tab will have a more compact design and be fully visible without any scrolling. The new ad format will include the app's icon, name, and subtitle, along ...

Apple's market success has often been attributed to the "magical" brain-washing powers of its advertising, but new research suggests that strong ad campaigns aren't necessarily so persuasive when it ...

According to several advertising experts, Apple's newly launched App Store Search Tabs Ads don't compare well to the company's other ad products. According to app marketing firm SplitMetrics, the ...

Social media firms have made several changes to make their platforms more transparent. Without accountability, it’s easy for people to misuse social media posts and advertising. Consumers need to know ...

Bing Ads has received three AI-powered updates, including a competition tab, performance insights, and location recommendations. The company says these features are unique to Bing Ads and not offered ...