Texas Tech unveiled a new simplified 'Double T' logo, but fans aren’t happy, calling it dull and too similar to other teams’ designs.
The logo stayed flat until 2000, when the university beveled it to make it look more modern, similar to Texas A&M's. While ...
Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.
Texas Tech athletics is bringing back the flat Double T as its primary logo after using the beveled, 3D Double T emblem since 1999.
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