Apparently, Kumho’s skid ‘n’ sniff tires are going out to the “trend-setting, fashion-conscious drivers” who want their cars to rock something that no one else has: the sweet smell of lavender. Now ...

Kumho updated three of four versions of its Ecsta Sport Line tire, the Sport All-Season, the Sport, and the Sport S. The update included changes to the compound, of course, but also a several ...

When was the last time you remember a budget brand in any sector going up-market and succeeding? Outside of Hyundai and Genesis, it's rare for the automotive industry these days. But outside of OEM ...

If you need an alternative on the cheap, Kumho’s new line of Ecsta rubber might be a solution. Kumho is attempting to claw its way into the performance tire market with a new line of Ecsta rubber, ...

ATLANTA—Kumho Tire USA Inc. is refreshing its high-performance tire lineup, launching the Ecsta PA51 as its featured all-season ultra-high performance tire, replacing the Ecsta PA31 and Ecsta 4XII in ...

Kumho Tire’s best-selling tire Ecsta HS51 ranked No. 1 in the latest contest for summer tires, and gained an “Exemplary” rating by Auto Bild, the company said Wednesday. Auto Bild, a renowned German ...

Kumho Tire U.S.A. Inc., shooting for 30-plus-percent sales growth for the second straight year, is launching tire dealer and consumer incentive programs designed to increase sales of its Ecsta ...

ATLANTA — Kumho Tire Co. Inc. is launching two products for the North American market, the Crugen HT51 commercial all-season light truck tire and the Ecsta V730 performance passenger line. Kumho said ...

Kumho Tire will expand the size of its high-performance tire Ecsta PS71 to offer the product to more motorists starting next year, the company said Thursday. Over 10 tire sizes of the Ecsta PS71, ...

Over the years, we’ve seen some big changes in tires—namely, their technology and how they are marketed. The recent trend is in the extreme summer performance tire, which has become a niche market. As ...