Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

New report delivers data-driven benchmarks on SEO, content marketing, paid media, and competitive visibility across the global cybersecurity ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

When running a digital platform or social media platform it is important to have an idea of how things are going. Here we look at some basic tracking metrics companies can use to see how their firm is ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Gentenox Enterprises Limited unveils its 2025 Global Digital Marketing Performance Report, highlighting the latest trends, challenges, and opportunities shaping the digital marketing landscape ...

In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to ...

“I’m doing everything I’m supposed to. I don’t understand why my online ads aren’t working anymore,” a client—let’s call her Mary—said to me when we sat down to look at her digital marketing strategy ...