As the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory better to enable transacting and counting of all ad ...

Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads. Google is ending ad customizers for text ads and Dynamic Search Ads. Advertisers ...

Was last year a tipping point in the transition to digital pharma advertising? A fresh slice of data from Standard Media Index suggests that might be the case, revealing spending on linear TV fell for ...

SOUTH BEND, Ind. (WNDU) - Our Countdown to Kickoff crew recently sat down with Notre Dame Athletic Director Jack Swarbrick for an exclusive sit-down interview. The outgoing AD talked about a lot with ...