A person's musical tastes are a reliable guide to their other interests, as discussed in Variety Strictly Business Spotlight ...
The annual Vevo Media Tracker found that 66% of fans would consider buying from brands advertising around music videos.
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Vevo, the music video network, has released its report Fandom = Cultural Currency, which explores how the passion of music fandom turns into impact and purchasi ...
According to Vevo’s Fandom = Cultural Currency report, 50 per cent of Aussie Gen Zs (18–24) identify with music fandoms, compared to just 31 per cent for sport. Music is now the primary way young ...
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