Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

As a writer and teacher, I am a longtime fan of Strunk and White's The Elements of Style. This classic handbook offers pithy guidance to would-be writers. In one key line, Strunk and White counsel, ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

In 2019, CU Art Museum staff developed a strategic plan for the academic years 2019/20, 2020/21, 2021/22, 2022/23. The University of Colorado Art Museum provides a forum for exchanging ideas, ...

WBUR rolled out its strategic plan in early 2022. Then, in the summer of 2023, CEO Margaret Low wrote the narrative below to bring the vision to life. Much of what is laid out below has already been ...

At the Farmer School of Business, we prepare Beyond Ready Leaders — graduates will add organizational value from day one by demonstrating global competence, leading with integrity, innovating with ...

This year William & Mary Information Technology (IT) revised its Mission Statement, Vision and Strategic Goals. William & Mary Information Technology (W&M IT) provides a reliable, flexible and secure ...

Strategic Plan for academic years 2019/20, 2020/21, 2021/22, 2022/23. Our strategic plan identifies these three vision areas: Our research vision: The CU Art Museum creates scholarship, exhibitions ...

The new Mission platform unites defense, technology, and leadership to accelerate innovation for U.S. and allied ...