Mannequins have played a starring role on the store floor for centuries. But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the ...

Mannequins are so ubiquitous it's easy to downplay their visual impact. That is, until something changes. Mannequins have historically gone through trend cycles, according to experts. But they are in ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

Visual merchandising is a key promotional technique that includes retail store layouts and attractive product displays that enhance product benefits to appeal to target customers. Advertising is used ...

Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...

The business of sorting out what matters and what’s peripheral is always tricky and prone to accident. So imagine the task faced by more than 100,000 visitors who pitched up at the triennial store ...

As you might have noticed, some high street stores are struggling. But with the right approach, retail chains can weather the storm. One such approach that can help boost sales and bring in customers ...

Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

In the third feature of her visual merchandising series, Hannah Downs from HD Visual Services shares some tips on changes you can make that should help you increase sales. Visual Merchandising is a ...

In the final feature of her visual merchandising series, HD Visual Services talks about refreshing your store for the year ...