Coco Gauff, Amanda Anisimova, Jessica Pegula and Madison Keys–are already among elite eight as the “Race to the Finals” nears its dramatic conclusion.

WTA Ventures, the commercial arm of the WTA (Women’s Tennis Association), is on track for a strong performance in the first year of its mission to fuel the growth of professional women’s tennis.

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and ...