It is a tradition to have an assortment of sweets at birthday parties: cupcakes, cookies, ice cream, and, of course, the iconic cake as the centerpiece. Typically, the icing is a favorite for cake ...

The cakes themselves come, pre-made, frozen and in a variety of shapes and sizes, from suppliers, not Walmart's in-store bakeries. But there’s no sugar-coating the importance the company places on its ...