UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from ...

This aggressive push is a direct challenge to competitors, most notably Costco, and shows that Walmart is not just keeping up with the e-commerce wave—it’s trying to lead it. While many retailers are ...

Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo.

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Walmart is launching its first shoppable video series, a 23-part holiday-themed installment the retailer is ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a Target executive-turned reporter who covers retail. Walmart continues to push the envelope on retail innovation, ...

Outdoor activations in sports, health and technology led the way creatively this week. Walmart is going big into Roblox with two immersive experiences—Walmart Land and Walmart’s Universe of ...

Walmart taps augmented reality to engage in-store customers In the latest example of how Walmart is using mobile as a key part of its promotional strategy for summer blockbuster films, the retailer ...

Eager to capture any holiday-related spending as early as possible this year, Walmart Inc , ASOS , Best Buy and other major retailers are turning Black Friday into a multi-day promotion.