A public health expert examines the science behind colostrum and breaks down the social media hype on that wellness product.

Add Yahoo as a preferred source to see more of our stories on Google. Getty Images As a new mom who breastfed her baby, I’m very familiar with colostrum. Nicknamed “liquid gold” for its nutrient-dense ...

Should you add colostrum to your daily diet? On social media, influencers add scoops of the powder to drinks. On podcasts, ads for the supplement tout it for a number of benefits: better immunity, ...

As pet owners continue looking for ways to support the long-term health of their animals, interest in nutritional ingredients once primarily associated with livestock and human wellness has begun to ...

If your social media algorithms are anything like mine, amongst the photogenic plates of food, there’s an awful lot of health and fitness content. Now, in addition to targeted ads for protein powders ...

The scientific research is ... interesting.

Many of us learn about emerging health trends through social media. One of the more popular trends hitting sites like TikTok is taking colostrum supplements. Influencers rave it's excellent for gut ...

Wellness influencers have a new obsession: bovine colostrum. Goop and Poosh (Kourtney Kardashian’s version of Goop) have covered it, and celebrities Sophia Richie and the Kid Laroi include it in their ...

Forbes contributors publish independent expert analyses and insights. Dr. Nina Shapiro is a physician writer who dispels health myths. A trend in aiming to boost one’s immune function and ...