The integration of data analytics into investment strategies and all the related processes has become more than just a trend. It's a necessity. The reliance on intuition and personal networks is being ...

Digital transformation is likely a term you've heard in recent years. Though it's easy to write off as just another buzzword, the reality is that it's how businesses, including their marketing ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Researchers have developed a new, data-driven way of fitting prosthetic legs which could lead to better fitting prosthetics, in less time and at a lower cost. The technology has been developed by ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

The built environment faces increasing pressures from climate change, resource limitations, and rapid urbanisation.

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030. This seems to have kickstarted a wider discussion around the future of advertising in 2030 and beyond ...

It is often said that anything you can say about India, the opposite is equally valid. In recent years, data-driven decision-making has become a buzzword in policymaking circles across sectors in the ...