The study – Media Buying in Transition: What Agencies Must Do Next – shows that 81% of agencies are concerned that relying ...

Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke the ...

Australian ready-meals company Dineamic has engaged TRP for media planning and buying duties across its brand and performance ...

Both IPG-owned agencies will service the Yieldstreet account via a dedicated team that pulls from talent across its network.

Media Buying Power List leaders outline 2026 priorities, from AI-driven orchestration and transparency to outcome-based ...