AppLovin's 140% surge in six months is powered by Axon 2's AI-driven ad boom, soaring profits and bullish growth forecasts.

“More than 20 companies including PubMatic, Optable, Scope3, Swivel, Brian O’Kelley backed Classify, Triton Digital, Magnite, Kargo and Yahoo have signed on to the Ad Context Protocol…The standard ...

Porter, who joined Yahoo in 1999, was most recently based in its New York office as a senior director for buzz marketing and promotional initiatives. In April, Susay resigned after 18 months, to head ...

Netflix has added Yahoo’s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to buy ...