It seems the twisted, hilarious (from the sidelines, at least) saga of the Fyre Festival might actually end here: with the trademark and assets for the company sold for $245,300 on eBay. This may seem like a lot for a festival that never actually happened and a brand name that’s become synonymous with fraud,

Damn. This sucks, it’s so low,” Billy McFarland, the notorious festival's original organizer, said of the bid.